Website Copy Glow Up
For creatives, coaches, and freelancers…
…who feel more “yikes” than “hell yeah” when a lead asks for your website
If there was a way to get aligned, professional website copy without dragging out the project for months...
would you be ready for a website strategy that supports your bottom line?
Nothing sells on the internet without words.
You’re out here every day, working hard at your craft, keeping up with admin, marketing, networking, serving your clients, and trying to keep a household running at the same time.
So what happens when your website isn’t a working part of the equation for your business?
Nothing.
And that’s the problem.
You’re working your ass off over there trying to reach your financial goals, while protecting time for yourself and your family. What you really need is for one part of the equation to be easy.
And the confidence to show off your business to more perfect-fit leads? That would be the icing on the cake.
When your website works, your marketing works harder. But you don’t.
When your website doesn’t connect with leads, inspire them to learn more, show them how awesome your service is, and make it super clear how fun you are to hang out with….
Leads click away, don’t sign up for your newsletter, forget that you exist, never buy a thing, and never know what they’re missing.
But when it does work, all the gears start to work together. Leads sign up, show more interest, and start reaching out to you—without constant hustle on your end.
It’s now a numbers game that you can actually win.
Your website doesn’t represent you.
But you feel stuck.
“I need to write my website copy,” you think as you stare at a blank document. It stares back at you. (Rude.) You’ve tried doing what other people do, but it doesn’t quite fit, or it feels awkward when you try it out. You’re trying to be professional, but it comes across as dorky and there’s so much in your brain but it all comes out tortured and weird on the page and OMG THIS SUCKS.
So you leave it for another day.
Then you leave it until another, more different day.
You tell yourself it’s totally going to get done—this hulking mess of a project that you hate.
But it doesn’t, and it doesn’t, and it doesn’t. Your to-do list is straight-up disrespecting you right now. And it’s dragging you down.
What would it feel like to finally have a website that sounds like… you?
What would it feel like to share your website in a networking Zoom, knowing you’re going to hear more “wow, I could really use this” messages?
What would it feel like to get all the words in your head unjumbled so your message rings out clear?
What would it feel like to start getting sales notification emails without grinding for each and every one?
And what a freaking relief to just have your website copy DONE.
Done so it sounds like you, feels like you, attracts the right people, and feels incredible to share—showcasing you and your business with a glowing, shining light.
You put in work to get results for your clients. You need to spread that love far and wide.
Having a website that works will help.
And it’ll feel fantastic.
But sometimes, these pesky thoughts hold you back from growing your biz
“To make more money, I just have to work harder. This time it’ll really work though.”
We’re all about working smarter, not harder, as a long-term solution. Let’s get you working more in your zone of genius, along with plenty of restful downtime.
“My website is not that important. I’m not sure it can really be a money-maker in my industry anyway.”
There are lots of things websites can do. Build your list, book more sales calls… all those things make money. If you have a website, you have an opportunity to leverage it.
“Everyone has it figured out except me.”
My friend! Have a talk with your brain about this one.
“I should be able to write my own website copy.”
I have hundreds of hours of training and experience, and every website copy project is still new, fresh, and challenging. Writing is playing with ideas. Copywriting is using data to move people toward taking action. You didn’t learn this in college.
The good news???
👏 You don’t have to work harder when your website is working on your behalf, 24 hours a day.
👏 Your website is whatever you make of it. You can focus on a goal and put a plan in place to reach it.
👏 A full conversion copywriting overhaul is a fantastic investment—when you can afford it. But there’s SO MUCH help for you before you reach that point.
👏 If you’re into writing your own website copy, there’s support for you, too! But there’s no need to spend hours grinding at that project if you’re not in love with the work.
👏 Your (currently) zero-conversion website can be a functioning part of your business with a little love and attention.
👏 You can have a website that sounds and feels like the version of you who’s perfectly rested and caffeinated. And it doesn’t have to take 5 months of dread or hours of project management.
Getting a website that works doesn’t mean waving a magic wand around, struggling with a project that draaaags on for months, or handing your (deserved and hard-earned!) cash to a freelancer who works under a cloak of secrecy.
You don’t even have to wait months to make it happen.
You can have website copy that’s tailor-made to help you hit your business goals.
Sooner than you think.
I’m Kelley Gardiner
And when I’m not annoying my kids by stopping to look at an interesting bird or tree, I’m helping small business owners create websites that function as killer sales tools.
I don’t want you to “make six figures quick with these super secret and simple tricks.”
I won’t tell you that website copy is the true-and-only way to make more money in your business.
I want you to feel like you have freedom in your life, and I know that your website can be a great support for that.
Hand off your website copy project to a conversion copywriter who uses a data-informed, humanity-centered approach. Let’s create a path for your favorite kinds of people to skip down when they see your offer.
I love how her writing feels easy and simple but also speaks very clearly to the audience.
Introducing the Website Copy Glow Up
The boost your website needs
No dread.
No project management.
No endless meetings.
No wondering what to say.
No “website copy” lingering on your mental to-do list.
No feeling stuck.
Just a fresh website that reflects you, your best-fit client, and a strategy that makes sense for your business.
I’ve spent years talking to small business owners, freelancers, and creatives about their website copy, and the consensus is this:
- Yes, of course, website copy is important. But it’s so hard to find time to deal with it, so it just stays on my to-do list for months. Taunting me.
- Holy crap, yes, I’m ready to say goodbye to the stuff I wrote when I threw this website up. Parts of it are okay, but some are PRETTY cringe.
- Yes, I want the words on my site to feel like the real me and less like a cardboard cutout version.
- Yes, I want to wake up to Stripe notifications and messages from leads.
- No, there’s no way I can justify spending $3000-5000 on this right now. Maybe in a few years if everything goes according to plan?
- No, I don’t want to deal with a huge project for 6-8 weeks. My mental load needs an ox to pull as it is.
That’s where the Glow Up comes in.
Grounded in strategy
We’re not “wordsmithing.”
We’re not taking what you have and moving a few things around.
We’re treating your website as a vital part of your business and making decisions grounded in strategy. Nothing is there “because it should be.” It’s there because it has a reason to be there.
Streamlined for efficiency
There’s a reason why copywriters usually charge $2500 and up to write a 5-page website: It’s 20+ hours of work.
For the Glow-Up, we keep things simple:
- One 10-minute questionnaire
- One 30-minute project kickoff meeting
- One 15-minute copy presentation a week later
- Three pages of website copy (usually Home, Services, and About) plus suggestions/examples for other pages
- Short-burst research, strategy, and messaging so we know we’re working in the right direction
- Just a few tweaks in design and layout
First things first: priorities
Ever go to a site that asks you to download a freebie, read a blog post, learn the owner’s life story, and listen to a podcast?
Not super effective for most reader brains.
Usually, we see better results when we ask readers to do one thing on any given page.
We’ll create impact by focusing on your first priority. Then we’ll make a plan for supporting the rest.
Next, we’ll get super clear on your client
- What they need
- What they want
- What they deeply desire
- What they’re looking for
- What other solutions they’re considering
We’ll talk through your experiences during our intake meeting. Then I’ll take to the keyboard and do my magical research to fill out the picture.
That’s so we can get clear on your messaging
Now that we know what your clients wants, we can think through what they want to hear.
Leading to optimized copy
Not every word of your website will change, but you’ll see a big difference.
At the end of the project, we’ll talk through the changes and reasons for any major shifts.
Bonus: Client Pulse Snapshot
Remember, like a few inches up, when I said I was going to put some research into your customer? There’s no hoarding here!
I’ll hand over my research and a few recommendations along with your dazzling new website copy.
What will your new website copy bring you?
Fame? Riches?
I don’t know. Your website copy is only part of our business ecosystem, and humans are strangely unpredictable creatures. We can only run some r well-informed experiments and see how it works out.
Here’s what I can guarantee:
1) You’ll feel good about using it
Your new copy will feel aligned with your business, and you’ll understand the strategy behind it.
2) We break it, we fix it
If you put new copy on your site, and something goes weird with your traffic or conversions? We will absolutely fix that, and you’ll be in the front of the line.
As part of our intake, we’ll talk about any KPIs that you’re keeping an eye on. That way, we’ll make sure they don’t get broken.
If we aren’t a good match, and you end up hating the copy: I’ll keep the copyright, and you’ll get a full refund.
So you're probably wondering
“What if I don’t make the money back?”
How many sales would it take to make that money back? Make a note, because this will figure into our first conversation.
We’re here to build a network of flourishing small businesses that support each other. Not like—edit some stuff.
“Okay, but I’m seriously concerned because $997 is a lot of money for me.”
A lot of people are out here on the internet yelling at you about how important it is to “invest” in your business.
Most of it is manipulative as hell.
This $997 price point isn’t going to work for everyone at every point of their business, and that’s okay! You can start with a free mini audit and go from there. Real talk: My biz is here to make money. But also to help you where you are.
“You’re talking about website strategy, but I don’t really get the point of having a website. I just made one because people said I had to.”
You’re in your business to make money. There are plenty of ways to support that via your website, depending on how your business and your clients function.
It’s hard to go into details right here because there’s such a huge difference between how we sell:
- Low ticket vs high ticket items
- Local vs online
- 1:1 services vs 1:many
- High market sophistication vs “I have no idea what this is or what I’m doing”
So we come up with different strategies for each.
Eventually, your website should become a tool that amplifies all of your sales and marketing tactics.
“Another copywriter quoted me a $5000 website copy overhaul. What am I not getting here?”
This is a streamlined service tailor-made for my solo service providers making under six figures. (Let’s goooo!) Instead of 8-12 hours of research, I do one. I work largely with the messaging you already have in place. We optimize copy for three pages instead of rethinking the entire site from the ground up.
By reducing the scale and creating efficiencies, we can create words that feel aligned and are grounded in strategy. For just $997.
“Sounds great, but my brain is at capacity, my kids are yelling at me, I need to reschedule my dentist appointment, and I have no idea what’s for dinner. How much time and energy will this take?”
That’s the beautiful thing. We get it done in a week, and you check this off your list.
Your time commitment: We’ll schedule two short meetings, about a week apart. One will be our kickoff, and the other will be the copy presentation. I’ll also ask you to fill out a short(ish) questionnaire before our kickoff.
Then you need to find a way to implement the copy on your site. Done.
9 Ways You’ll Know You’re Ready for More Sales and Signups from a Website Copy Glow Up
- You’re a service provider
- You have the capacity for more client work in the next 3-6 months
- You freaking embody the value of your service and are excited to deliver it to more people
- You’re willing to be introspective about your business messaging
- You’re curious about your clients and leads
- You have some marketing assets to share, such as testimonials, social media posts, and email newsletters
- You want to feel more aligned with the words on your website
- You have a modest budget for marketing and business-building
- You have access to your website, and feel comfortable placing finished copy on your site
Nodding your head?
If you’re still reading, you know that you need updated, optimized website copy that’s laser-focused on supporting your business goals.
If you’re a solo service provider who’s wincing every time you look at your to-do list…
If you’ve struggled to find a decent writer who also understands marketing, business strategy, and the “why” behind the words…
If you have a hard time creating the words that actually feel like the most present and professional version of you…
If you need a partner who wants to help you meet your goals…
You’re ready to have a website that you can show off with excitement and hope.
You’re ready for a Website Copy Glow Up.
Yes! Let’s get this booked!
Kelley will follow up within one business day. You’ll choose your kickoff date, and off we’ll go!
I have one quick question first
I’m happy to help! Let’s chat over email about available dates or anything else that pops up.
