Website Copy Spark
Want to rewrite your own website copy?
Hold my hand. We'll make you a plan.
Want to write your own copy? Hell yeah!
But it really really helps to have a pro on your side.
Copywriting is a skill. And it’s more than just choosing words that sound good.
It’s about taking a data-first approach to your site.
Headline formulas, Problem-Agitation-Solution, eyebrow copy, customer journeys, VOC, jobs to be done framework, and tone vs voice…
It takes years to master copywriting.
Don’t have that much time? Rent a copywriter’s brain.
Getting help with your website rewrite makes sense when some of these things are true…
- You KNOW that you need to change your website copy, but you have no freaking clue where to start.
- You’re a perfectly capable writer, but when you sit down to write about yourself, a curtain blocks off the “word make?” portion of your brain.
- You’re working with a website designer, and they remind you that they need the content in three weeks.
- You tried to rewrite your website copy, and everything sounded like a robot wrote it. Not even a cool robot.
- You already asked an actual robot to write it, and you want a trained human to take a look.
- You are not the biggest fan of blank pages.
- You needed it done yesterday. AKA six months ago.
But only if all these things are true…
- You have the time, energy, and capacity to write or edit your own website copy.
- You want support, but also to take responsibility for the result.
- You’re approaching the project with curiosity about your audience.
Meet Kelley, the website copy fixer-upper
A few years into my copywriting career, I realized that people like businesses like mine couldn’t really afford a full website copy overhaul.
Bummer. How was I going to find people who could afford my services?
I was asking the wrong question.
Because you deserve help with website copy, too.
I use my training in conversion copywriting and UX copywriting to help you create a website that connects with humans.
Curious about my deal? Here’s a little more info.
It's time for a Website Copy Spark
Grow your audience. Make more money online.
Every site is different.
Every business is different.
Every Website Copy Spark covers big and small ways to optimize your website copy.
Here's how it works
1. You complete payment via Stripe
Clicking a button on this page takes you to a checkout page on Stripe. Submit your payment of $297.
2. We confirm
Within a business day, we’ll confirm via email.
3. You complete a quick questionnaire
That email I mentioned? It’ll have a few questions about your business goals and how your website is working now. Book 15 minutes to finish that.
4. We look for opportunities in your website copy
I’ll review your website, looking for ways to clarify your value, connect with great leads, and get people to make an informed decision about working with you.
I’ll make your video and website copy roadmap. You can expect it about a week after your questionnaire is done.
5. You get your spark via email
You’ll get a link to your video, website copy roadmap, and any other extras via email 
At this point, you’ll put in the effort to make the changes in your site. It should be pretty straightforward thanks to the roadmap. But if you have questions…
6. We’ll schedule a follow-up call or email support
About a week after you get your spark, I’ll check in. You can choose what kind of follow-up support you’d prefer. Support via email? Or via a 15-minute Zoom call? Whatever works for your schedule and brain.
7. You enjoy the delicious fruits of your labor
Writing website copy isn’t easy, but it’s a LOT easier when you start from a plan. After you optimize your website copy, what kind of changes are you seeing? I’d love to know!
Don't get stuck. Start with a
clear plan.
You’ll see the difference when your copy is more descriptive and clear:
More leads.
Better leads.
Fewer cheapos clogging your inbox.
“Sounds great … but does it work?”
You tell me what your goal is. We do our best work to reach that goal. My guarantee is that you’ll feel supported in that.
“I don’t have the time.”
Good call. Maybe a Glow-up makes more sense.
“What if I can’t get it done, or I hate what I write, or I get sick and fall behind at work, or any other life stuff that might pop up?”
Kelley Gardiner Copywriting has a DIY-or-Don’t Guarantee. If you don’t feel like you can get it done, credit the entire fee to another service.
“But my writing skills aren’t so hot.”
Do you mean you have a hard time expressing yourself? Or that your grammar could be better?
If it’s the grammar thing, I can hook you up with a copy editor when you’re done.
If you don’t think you have the chops and aren’t excited to try, consider a Glow-up or Overhaul instead.
“Can I talk to Kelley first?”
I would love to get to know you. Book it on my calendar.
“Can I test drive it somehow?”
"Meh. I'll do it later."
Your website isn’t on fire, so it’s not a priority.
But what happens when your website copy isn’t working?
- Your traffic stays so low, you wonder if you and your mom are the only ones who ever visit.
- Potential customers get bored and click away.
- That cool lead you gave your business card to doesn’t understand your value.
- Same copy, same sales 😱
Fix your website copy fast
No more wondering about what to say.
Get a plan for exactly what to write, and how.
Get it done. With support along the way.
You get:
- Incredibly nice video review of your current site’s copy, with transcript
- Killer Copy Roadmap with step-by-step instructions to make changes that support your bottom line
- 15 minutes of follow-up support for any lingering questions
- DIY Guarantee: Over it? Credit the cost to a Glow Up.
All this support for $297
Clicking this button will take you to a Stripe payment form.
I’ll email you within a business day to get details about your website and goals. Plan on about 15 minutes to answer those questions ASAP.
Feel free to email me if you have any questions before you click.
Let’s get started!
Got all the way down here and couldn’t decide, huh? What’s making it feel hard? Is there another way you would like to be supported in writing your website copy?